✧ Packaging ✧ Brand Identity ✧ Digital Content

Background: Cocoon by Sealy originally was created to disturb the rolled “mattress-in-a-box” movement within the bedding world.

Opportunity: Create eye-catching packaging for an in-line opportunity at Walmart, targeting a gen-z demographic.

✧ Packaging ✧ Creative Direction ✧ Production

Background: 175 years of exceptional design, Stearns & Foster mattresses are crafted by hand from the highest quality and the finest materials.

Opportunity: Create packaging for two pillows that would sit along side the two new assortment lines, Lux Estate and Studio.

✧ Packaging ✧ Print Collateral ✧ Creative Direction

Background: Tempur-pedic, the leader in the bedding industry for innovation, looking to spice up their accessory line including compressed mattress toppers.

Opportunity: Update their current topper packaging from a dark gray, muted look on shelf, to something more bright and eye catching.

✧ Packaging ✧ Creative Direction ✧ Production

✧ Packaging. ✧ Creative Direction ✧ Production

✧ Packaging ✧ Creative Direction ✧ Production

✧ Packaging ✧ Creative Direction ✧ Production

✧ Packaging ✧ Creative Direction ✧ Digital Content

✧ Packaging ✧ Creative Direction ✧ Production

✧ Packaging. ✧ Creative Direction ✧ Production

✧ Packaging ✧ Creative Direction ✧ Production

✧ Packaging ✧ Creative Direction ✧ Production